EL-USA - Architectural Rendering

EL-USA's challenge was to find a simple way to demonstrate the interconnected placement and value of their security products in a Grocery setting. Bluebrain's solution was a cutaway architectural rendering.

Showing both the exterior and interior of a typical gas station/convenience store in a single image provided EL-USA's in-house designers with the means to clearly demonstrate multiple configurations of their products intuitively and effectively. The image has since been extensively integrated into their print and web marketing campaign.

Complicating to the project were a very tight budget and an even tighter deadline. EL-USA needed the image in print in less than three weeks. Our solution to the tight deadline was a great deal of overtime. The solution to the tight budget was an arrangement with EL-USA by which Bluebrain would retain the rights to the models produced for the scene. The models are subsequently available for purchase through the Bluebrain3D Model library